It’s no secret that Texas home prices remain high, even with recent softening in the market. As someone who’s spent decades marketing homes across Frisco and the greater Dallas area, I’ve seen firsthand how affordability continues to challenge many households. While incomes across Texas have held strong, the real story is the vanishing entry-level home—especially in markets where younger buyers and those with tighter budgets are hoping to get a foothold. Years of limited new builds, pandemic supply chain disruptions, and buyers with increased purchasing power have all come together to drive demand far ahead of available inventory. This persistent imbalance has meant homes sell faster and prices remain elevated—even as mortgage rates edge back toward more typical levels. Today, affordability in Texas isn’t just about the sticker price. Higher construction costs, rising insurance premiums, and broader living expenses are all influencing how buyers weigh homeownership decisions. Having personally navigated these shifts alongside sellers and investors, I know what it takes to position a property to stand out when every factor counts.
