Across 10 countries, homeownership habits differ, but homeowners generally aim for spaces that feel functional, personal, and supportive of daily life today.
DIY leads in France, where ~65% handle most repairs themselves, while US and German homeowners stand out for condition-focused renovation habits globally.
Living rooms rank as the heart of the home across many countries, leading in South Korea, the Netherlands, UK, Germany, and Japan.
Outdoor space is essential across half the countries surveyed, while light, natural interiors, warm woods, soft neutrals, and clean lines gain traction.
When homes no longer fit, many Germans and Brazilians renovate; South Korean and British homeowners lean relocation; Japanese, Australian, and US owners adapt.
