Frisco’s latest residential market data points to a more balanced environment. The median sale price is $674,662, down 2.2% month over month, while inventory increased 6.5% and reached 4.9 months of supply. Homes took a median 50 days to sell, giving buyers more time and negotiating power. For brokerage managers, the opportunity is clear: equip agents with precise pricing guidance, help sellers improve presentation and expectations, and use current data to shape confident client conversations.
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