Frisco’s market is shifting—median sale prices have dipped to $655,066, marking a 6.0% decrease year over year. In my experience guiding executives and discerning buyers through both luxury and investment transactions, I can’t stress enough the importance of pricing with today’s data in mind. Last year’s benchmarks won’t serve you in this climate. I always recommend a fresh look at current comps before listing or negotiating. Having rehabbed and managed dozens of properties myself, I know firsthand how strategic pricing can mean the difference between a seamless sale and a property that lingers. In this market, informed decisions are everything.
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