In Q2 2026, a major builder's avg. delivered home price was $371K, well below the current US median existing home price above $412K.
The builder delivered 20.5K homes in Q2, ↑~2% yearly, and kept full-year guidance at 82K-83K, reflecting a deliberate strategy to compete on price.
To keep sales moving, it paired price cuts with incentives near ~13%, while costs fell ~13% over 2 yr and cycle times hit 121 days.
With rates near mid-6%, the builder's $371K home meant ~$2.34K monthly principal and interest versus ~$2.6K on the current $412K median resale.
For Q3 2026, it expected avg. prices at $375K-$380K and gross margin near ~16%, suggesting new construction could stay a more accessible US ownership path.
