The global vacation rental market was projected to reach $129.84B by 2030, expanding at a mid-6% CAGR as travel habits and technology kept evolving.
Growth drivers included digital nomad lifestyles, AI-powered pricing tools, tighter short-term rental rules, premium home demand, and expansion into secondary destinations.
Expected trends included platform-based property management, smart home features, eco-conscious stays, longer remote-work trips, and hosting built around local experiences.
Companies increasingly pushed premium rentals to attract affluent travelers, emphasizing luxury amenities, comfort, and personalized stays tailored to upscale guest expectations.
The market was segmented by accommodation type, price range, booking method, and generation, underscoring broad traveler preferences across homes, resorts, apartments, hometowns, and villas.